Christian marketing has hit a new low. On July 2, Zondervan is scheduled to release the “Playful Puppies Bible” and the “Curious Kittens Bible.” The advertising blurbs state: “If you love puppies/kittens, you will love this Bible! Inside you will find 12 color pages of adorable puppy/kitten photos with inspirational thoughts that will encourage you day after day.”
This strikes me as a shamelessly irreverent attempt to profit off of the consumerist tendencies of American Christianity. The sad thing is that Zondervan will probably be successful. Plenty of American Christians care more about their pets than God’s Word. Now they can buy a specialty Bible, look at a dozen pictures, and leave the rest unread.