Ironic Advertizing

Have you heard the series of commercials Nexium is running? The ads have doctors ineptly trying to operate jackhammers and throw baseballs. Then the ads cut to their message:

You wouldn’t want your doctor doing your job, so why ardoctor-jack-hammere you doing his? Only your doctor can determine if your persistent heartburn is something more serious, like acid reflex disease. Over time, stomach acid can damage the lining of your esophagus. For many, prescription Nexium not only provides 24-hour heartburn relief but also can help heal acid-related erosions in the lining of your esophagus. Talk to your doctor…. Let your doctor do his job and you do yours. Ask if Nexium is right for you.

Doesn’t it seem ironic that Nexium is running ads telling you to “let your doctor do his job” in order to get you to pressure him into letting you choose your own medication?